Ipad Wired
a great video of Wired Magazine on ipad. A new way for social functions.
Social > Search
If I believe Infographic of FastCompany, Search websites are more popular than Social websites.
But If I read FT, Facebook is bigger that Google.
I believe the new way of internet will split use of web in 3 categories : search, social and stream. What do you think ?
Facebook CRM
Facebook Support is a CRM to Ask a question, share an idea, report a problem or give praise.
you can go on POMwonderful page to see this fonction.
Social Influencer
‘It’s not that what people say to each other isn’t important in shaping our behaviour. Nor, indeed that recommendation (or advocacy or whatever you call it) in particular, is completely irrelevant. It’s just that the really important mechanism lies in what other people see, hear and feel going on around them: it’s in the eyes and ears of the advocate’s peers and not in the words of the advocate or recommendor. It’s at the “influenced” end of the telescope and not the “influencer”.’
Read the full post on 1000heads ;-)
Next Issue Media
Media
The media act, react and work together since the announcement of the IPAD.
Next Issue Media exists to:
- Develop applications standars for digital media and readers
- Build a robust platform to publish to multiple media
- Create an extensive offer for paid content of quality
- Provide a platform for innovative advertising and measure instruments (tracking, ROI …)
Great mission, to follow (@nextissuemedia) with interest
Hyper Factory is a perfect illustration
In our century, with all platforms, all social solution, all traditional tools, we have to be innovative.
The HyperFactory is a perfect illustration of these famous needs: traditional, experimentation and R&D. I note 3 things :
the customers are not the “new startup or new companies” but they are old old firms adapted to the modern market
traditional marketing does not disappear, it still fits and is more than a supplement to the new tools
the mobile is even more now that the social
Social Media, is there a gap between your brand and your customer ?
You can download a report to know “How well is your brand listening”. This pdf document is perfect to start. After reading you will know the first level of interogation you need to understand the brand listening in social media environment.
For Blast Radius, the options are :
- Crowd Sourcing
- Observation
- Contextual Interviewing
- Online Listening Platform.
He’s true. you need to make a choise to start and these option are the best way to start.
Social Media KPI
You want use Social Media in business environment ? You need KPI to do it ?
Go read this great post about this subject : “35 social media KPIs to help measure engagement”
Ipad Wired
Social > Search
Facebook CRM
Social Influencer
Next Issue Media
Hyper Factory is a perfect illustration
Social Media, is there a gap between your brand and your customer ?
Social Media KPI
Brand Advocacy and Social Media
