October 2009
22 posts
2 tags
Social Tweets
© Credit Photo - respres on Flickr
Twitter and Status Updating, Fall 2009 (pdf).
Retain :
More Women than Men
More African-American than White
More young people (<30) than others
More update on social networks than on twitter.
Stay in touch is the main reason to tweet.
The younger are on myspace (26 y-o), the young are on Twitter (31 y-o) or Facebook (33 y-o), the older are on...
2 tags
Social Trend
SlideShare from Bob Person,
1. Customer are co-shaping your reputation everyday 2. Leaders will identify issues before they happen 3. You realize that your customer does not care where you wan them to go 4. You know that <1% of a customer’s time is spent purchasing a product 5. E-commerce will become e-community 6. You focus on how people consume content & understand how...
2 tags
Social Professional Email
© credit photo Flickr Esparta
The social networks that more and more people can not become overnight the main professional tools. Whatever one says or claims, professionally or even personally, the main tool “social” is still email. Various reasons keep the primary email tool. Years. For years the mail came into our lives. The main leaders are used to them. Our decision makers have...
2 tags
Monitoring Social Policy
© Credit Photo: Linkinfluence Tag Cloud.
Social networks have entered our lives. Politicians will therefore have to do with. In France with a slight delay on the United States, but of course the politicians will get started.
Obviously France is still far from the USA on e-policy, specifically policy on social networks, see Us&US.
Maybe it is come the time or the politicians will have to...
2 tags
Social Transparency
Credit Photo: spettacolopuro, Flickr.
The barometer, OTO Research (FullSIX) identifies key issues for brands on the networks:
Internet media consulting priority in times of crisis : more consultations, lots of new trends.
French consumers in times of recession, demand more transparency to brands: specifically about speeches, programs, payment.
That says: “ Consumers are looking...
2 tags
Social Identity
Before, everyone was talking about (me included) digital identity, today it is fashionable to speak of social identity. Beyond the mere presence on the internet and control messages from someone, about someone on someone, it is now necessary to protect its representation on social networks. It is true that there are hundreds of networks, impossible to control all of its presence everywhere. We...
2 tags
Social Shopping Influencers
Nurun - Ifop : Influence des médias sur les décisions d’achats
View more documents from Nurun. Read on 2803.fr.
I already wrote about the Social Shopping in Social Networks. I believe the new trend of business recommendations and private suggestions is a good trend to optimise your time and risk of disappointment.
And you, did you already used Social Recommendations to buy a...
2 tags
Social Users
Picture found on Brian’s blog.
“The fact that Twitter is not meant as a “destination site,” might also play a role in the willingness for more off-site engagement because users may not feel as bothered by intrusive ads as they might on other social networks that offer more engrossing activities and require more concentration.” from MarketingCharts.
It is fashionable to...
Social Recruiting
SocialRecruiting Summit channel.
Do you think the social network changed the recruiting market ?
3 tags
Social Private Shopping
Il y a quelques jours Carrefour, un des leader de la grande distribution, déjà bien présent sur la toile avec plusieurs services en lignes, vient de lancer une nouveau concept : les ventes privés via Réseaux Sociaux. Le FaceShopping, c’est le nom qu’a donné Carrefour à ce concept.
Vous devenez fan et installez l’application et tous les jours vous recevez une notification...
2 tags
Social Music
The ideas that involve the creation and the crowds are always great ideas. Increase the sociability of the crowd going in the direction of the social web.
3 tags
Social Media Personalisation
© > The Economist has produced this excellent video about Social and Media.
Between social networking, personalization tools and mobile media is customized to both content and form. We left the era of mass communications informative to enter personal and shared media
3 tags
Social Mobile Advertising
Guide of Mobile Advertising by MMA
Published every semesters, you can now read the new version.
2 tags
Social Revenue
ChicagoTribune show a chart about Twitter, Facebook and MySpace revenues.
MySpace: revenues do not increase, the problem now is to optimize the revenue / expenditure (thus increasing profitability)
Twitter: revenues are just beginning to take off, everything remains to be done especially in business model
Facebook: While the income curve was up, there she is now taking off, business models...
2 tags
Social History
The illustration is based on the topic, History and Evolution of Social Media.
At the beginning, the networks were technology-centric and really difficult in their approach, now the networks are oriented to the content and the connexions :
Content: the wealth of a community appreciates the value of its members and the content they produce
Connexions: the power of a network lies in the...
3 tags
Social Real Time
Real Time networks changed visions, reactivity and needs.
Read this great article “Real time web keeps social networkers connected”
What I like in this topic ?
“The influence of our hyper-connected state extends beyond marketing”
2 tags
Identification Sociale
Voici des passages tirés de “Communities in Networks” (par Mason A. Porter, Jukka-Pekka Onnela, and Peter J. Mucha).
Ce document est une ressource riche et de haut niveau sur l’approche scientifique (mathématique, algorithmique) des communautés.
Identifying Communities. Intuitively, a community is a cohesive group of nodes that are connected “more densely” to each...
2 tags
Social Expert
Image trouvée sur MediaSociaux.
Comment Peut on définir l’expertise des médias sociaux, voici entre autre le débat qu’a voulu ouvrir Fred. Je suis parfaitement d’accord à la notion d’expertise définie par Wikipedia:
Le savoir:
connaître son sujet,
connaître les règles de bases du sujet,
connaître les acteurs du domaine,
connaître les références du sujet,
Le...
2 tags
Media in the futur
Un recueil d’articles sur le futur de la presse:
Can the Statusphere Save Journalism?
The reports of newspapers’ death are (perhaps) greatly exaggerated
Saving Media (slideshare)
Newspapers ares old news
Newspapers respond to social web
La liberté de la presse en danger aux USA
Journalisme 2.0 (slideshare)
What Google Understands About the Future of News and Publishing
3 tags
Social Media Time Optimization
Cet articles est une adaptation de l’article anglais : “21 Must-Follow Tips For Optimizing Time Spent In Social Media”
1. Agrégation de contenu, a propos de votre entreprise, marque ou même vous dans un flux rss unique.
2. Ne suivez pas ceux qui ne vous apportent rien ou qui ne sont pas importants pour votre réseau. Ce conseil n’est pas valable pour une marque ou...
3 tags
Social Business (podcast)
You can listen to a great podcast between Bob Thompson and David Armano.
A great conversation about social business in english.
3 tags
Social Blog Promotion
Voici une courte présentation (14 diapos) pour expliquer les rudiments de la promotion d’un blog, c’est un bon début, je conseille à tout blogueur de la lire attentivement.
Social Media Optimization: An Easy Guide to Marketing and Promoting Your Blog
View more documents from Rohit Bhargava. Trouvé chez Arik