January 2010
22 posts
1 tag
Google news →
A great post on Buzzmachine about Google and the future.
2 tags
Social Media New Age
Based on Briansolis post.
In the report, MarketingSherpa condenses the ten stages of social media marketing to three phases of maturation:
R.O.A.D.
Research – Monitor target audiences about brands and competition
Objectives – Define objectives with target audiences and social metrics
Actions – Create a social marketing strategy with a definitive plan of action
Devices – Deploy social...
3 tags
Intelligent Mobile Touch
One word: Amazing!
Apple will change the market, migrate users. I am not talking about a migration of part of the market as anecdotal began to Kindle (Amazon) I speak truly shake up the market and to change habits. Apple launches mobile multimedia smart terminal. A machine in real virtual keyboard, capable of both your book, your picture frame, your television, your stereo, but especially...
2 tags
Mobile Social Marketers
North Amercian Marketer use Social Mobile Applications, a good point on the way to the web sociabilisation
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does Facebook show the market trend?
As you can see from this graph Comscore, Facebook knows another year of high growth. Should we see this growth in a change to come, a new trend in 2010, mass migration of Internet users to a social or should it simply that the world needs to share, exchange and thus indirectly from use of tools Social? The trend in 2010 will certainly be social even though nobody knows who will be the big winner...
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Social Needs
read on eMarketer the social branding and real time community management have to be focus on exclusive deals and offers. I guess this chart will create inspiration in our favor brands :-)
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Social Media Journalist
econsultancy explained how Journalist depend on Social Media
What do you think about the futur of journalist ?
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Social Case Study (french): Archiduchesse
Je voulais partager ici un cas qui me semble être un cas parfait d’illustration de l’utilisation des réseaux sociaux dans le cadre des affaires. Voici Archiduchesse, enlarge your tennis! le site de vente de chaussette francaise en coton d’egypte.
Utilisation des réseaux: Facebook et Twitter. Patrice, fondateur bien connu notamment pour avoir fondé précédemment le site...
3 tags
Social Verification
With SpinSpotter by a system of social crowdsourcer you can edit what you read you don’t trust.
This social tool will help the press to increase the trust rate on internet…
2 tags
Hyperlocalisation a new business model
Everybody know that the press/media market is in trouble with main problems to resolve :
find a intelligent business model (v. simply sale news)
sale information (v. find free information on free website)
A solution can be the hyperlocalisation, the Bay Area News Project with the NYTimes will be propose local news as reported on Techcrunch “The content will be used for The New York...
2 tags
Marketing Twitter
Find the complete post on SocialMediaExplorer.
The Conversationalist users who clearly have a reason to use Twitter for their business
The Conversational Marketer Perhaps they link to their own blog posts with more frequency. Maybe they regularly remind you about an e-newsletter or their book
The Salesman Crossing the 50 percent threshold to being mostly promotional with less conversation is...
2 tags
15 commandments of a brand on social networks
Listen (twitter search, google realtime and blog search)
answer (with priority majoration)
respond to criticisms and compliments
provide a service 24/7 (investment is similar to a monthly budget of a little PR or advertising campaign for much of result)
be transparent and recognize the facts
consolidate feedback
make applications most requested priority and remember to innovate
be on all...
2 tags
Facebook is a marketing book
Facebook Usage Stats (source SocialMediaExaminer)
Shared content: 3.5 billion/week
Photos uploaded: 2.5 billion/month
Videos uploaded: 14 million/month (more than 19,000 per hour!!)
Events created: 3.5 million/month
Users who have signed on with Facebook Connect: 80 million total across 80,000 websites since it launched in December 2008
Facebook is definitely a social platform to both web...
2 tags
Coca certification
Adam Brown, Head Of Social Media at Coca-Cola.
10 Principles for Online Spokespeople (source DigitalBuzzBlog)
Be Certified in the Social Media Certification Program.
Follow our Code of Business Conduct and all other Company policies.
Be mindful that you are representing the Company.
Fully disclose your affiliation with the Company.
Keep records.
When in doubt, do not post.
Give...
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Coca is buzzing the students
Recipe for a good Social Ad:
A simple idea: a machine that distributes bottles more than enough
A place: a place where many young people are often
And voila! You smile. Create discussions about social ad, event: all the world can only discuss what happens, some will probably even share their Facebook wall, others publish the video. No doubt, more advertising is more social impact it...
3 tags
Digital Newspaper
Newspaper will become digital, LG works on a e-newspaper really similar to a newspaper (via MacWorld)
The first advantage of a e-newspaper : have only one support and refresh it in a frequency, we can imaging a business model that a reader decide how many times he will receive update and what categories of news and pay in relation to his decision.
The second advantage is the social...
2 tags
Social Campaign
Found on GoingSocial.
Traditional Marketing has been demarcated by periods known as campaigns (…) Conversations are beautifully amorphous and adaptable with fundamentally different dynamics. (…) Within a conversation the purpose exists in real time and can evolve or change.
True! Agree! the real time and conversation the workflow can evolve or change. This is why the trademarks...
2 tags
Top 100 Social
Here is the TOP100 Brand Social, by the Vitrue.
In the list tha main domains are : Media, Sport, Cars and Computers
The brand I prefer in the list : Wii
The brand I dont know ine the list : REI
Important to know : the brand technology provde services are not in the list (facebook, google)
3 tags
Social Media in budget
Financial Times reported ” The Economist, is going to make a major social media push in the first part of 2010. This will include Facebook Connect integration on Economist.com, and trying to reach 500,000 Facebook fans along with 750,000 Twitter followers.”
Is a fact, in 2010 social media, social networks have to be in marketing and communication budget to increase visibility,...
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Social Generation
Found on LiftThink, a picture of google generation use on internet.
Not so much search and index and go to the recommendations system, recommendation is really similar to the social tools and networks functionalities.
I like this idea to browse internet using anything else that a search engine.
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Mobile Ad for Apple
Apple is on the same way than Google, the way of mobile ad….
Quattro Wireless has been acquired by Apple.
Maybe a first step before a mergin strategy to a social century…
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social Media in companies
Media Aces is a great association to promote social media in entreprise.