social advertising and social media expert. over 7 years in advertising and media market. technical and marketing analysis.My facebook feed

 



Youtube and TV are better together

You can access to the full pdf here.

“Pre-roll video ads are playing an increasingly important role in online media plans, and many advertisers wonder how these newer formats compare with traditional TV ads. YouTube partnered with Ipsos to examine what the relative and combined effects of YouTube In-Stream ads were compared to TV ads, and found that two screens are better than one.”



Facebook (new) Timeline

New Facebook Timeline, a perfect tool to browse the time. In main screen you find all you need :

  • About information, Friends list access, Photos, Maps, ILike-Mention
  • Update tool
  • Ads
  • Pending information

Elements I like :

  • Design: clear, modern, simple.
  • Browsing timeline: scroll down to go to the past: so simple!
  • Thumbnail browsing: maps, friends, ilike, etc… select and go.

Elements I dont like :

  • settings and customisation tools: not simple to understand, facebook should meet apple to make UI simpler
  • mobile version: last one was line browsing, the new one has more popup button

And you, what do you like ?