Oasis Fun Page

Oasis is a pefect case study of a brand on Socialnetwork with a perfect optimisation of tool and fans. More than 1,3 million of fans !
Whats is cool on Oasis ?
I like the presentation of fruits. you can read story and look pictures about each fruit.
What the next ?
We can imagine new tools : webcam tool to take a photo with your favorite fruit for example or to create an oasis-facebook avatar ?
What is your opinion about Oasis ?