1. Customer are co-shaping your reputation everyday 2. Leaders will identify issues before they happen 3. You realize that your customer does not care where you wan them to go 4. You know that <1% of a customer’s time is spent purchasing a product 5. E-commerce will become e-community 6. You focus on how people consume content & understand how it’s changing 7. The media world isn’t changing … it’s changed 8. There isn’t a destination for a customer 9. Syndication of content matters more than site traffic 10. 10-20% of your customers will call you each year due to a problem 11. Customers want to do three things to help each other 12. We don’t have to measure trust internally, we live it 13. We judget a person on how they interact with us 14. We know preparing for yesterday is ineffective 15. We understand ethical behavior is a key part of maintaining trust
For the reasons 5 and 10, the social networks will become the main tools of community communication and brand animation in the future, don’t you think ?
