Social Advertising Expert

SlideShare from Bob Person,

1. Customer are co-shaping your reputation everyday
2. Leaders will identify issues before they happen
3. You realize that your customer does not care where you wan them to go
4. You know that <1% of a customer’s time is spent purchasing a product
5. E-commerce will become e-community
6. You focus on how people consume content & understand how it’s changing
7. The media world isn’t changing … it’s changed
8. There isn’t a destination for a customer
9. Syndication of content matters more than site traffic
10. 10-20% of your customers will call you each year due to a problem
11. Customers want to do three things to help each other
12. We don’t have to measure trust internally, we live it
13. We judget a person on how they interact with us
14. We know preparing for yesterday is ineffective
15. We understand ethical behavior is a key part of maintaining trust

For the reasons 5 and 10, the social networks will become the main tools of community communication and brand animation in the future, don’t you think ?