Social Media in budget
Financial Times reported ” The Economist, is going to make a major social media push in the first part of 2010. This will include Facebook Connect integration on Economist.com, and trying to reach 500,000 Facebook fans along with 750,000 Twitter followers.”
Is a fact, in 2010 social media, social networks have to be in marketing and communication budget to increase visibility, interactivity and reader-addiction.
The economist explained they will be more active on twitter and open a full time job to manage trafic and fan communities.
The Economist Fan Page on Facebook is interesting with good content.
I am convinced that between two magazines, the most interesting it the most interactive
