Social Advertising

Newspaper will become digital, LG works on a e-newspaper really similar to a newspaper (via MacWorld)

The first advantage of a e-newspaper : have only one support and refresh it in a frequency, we can imaging a business model that a reader decide how many times he will receive update and what categories of news and pay in relation to his decision.

The second advantage is the social usability : all readers can interact : with author, with other readers, with friends using twitter, facebook or other networks.

e-newspaper will open discussion, conversation and animate communities :-)