social advertising and social media expert. over 7 years in advertising and media market. technical and marketing analysis.My facebook feed
Catching Elephant is a theme by Andy Taylor
Hyperlocalisation a new business model
Everybody know that the press/media market is in trouble with main problems to resolve :
- find a intelligent business model (v. simply sale news)
- sale information (v. find free information on free website)
A solution can be the hyperlocalisation, the Bay Area News Project with the NYTimes will be propose local news as reported on Techcrunch “The content will be used for The New York Times’ local San Francisco editions on Friday and Saturday”
Effectively, the first solution we can imagine to sale easier information to a target community is to sale a local information, crowsourced with social functions and sharing this new deal can bring a massive local traffic to the newspaper website if the local community is properly channeled. A new challenge for community manager and social manager :-)
