Procter & Gamble ‘Bullish’ on Facebook – Reporting on Procter & Gamble’s Innovation Outreach Venturing Day, David Hornik wrote Friday that the company owning 32 brands with more than half a billion in annual revenue, 135,000 full-time employees and $80 billion in revenue last year has a keen interest in Facebook. P&G is “bullish” on Facebook, currently has more than a dozen social media platforms in trial and wants to establish a “significant” presence on the social network. The company’s goal in 2010 is to ensure that each of their brands has a “meaningful” presence on Facebook, something they’re willing to “pay dearly” for, as the company sees Facebook as a “must-have” for brand building.

Source Article InsideFacebook. P&G fan page is here, more than 8500 fan …

My opinion ? If a big company is testing social network that means the network is used by everybody and they have to check if the fact is true :-)