social advertising and social media expert. over 7 years in advertising and media market. technical and marketing analysis.My facebook feed
Catching Elephant is a theme by Andy Taylor
Social Influencer
‘It’s not that what people say to each other isn’t important in shaping our behaviour. Nor, indeed that recommendation (or advocacy or whatever you call it) in particular, is completely irrelevant. It’s just that the really important mechanism lies in what other people see, hear and feel going on around them: it’s in the eyes and ears of the advocate’s peers and not in the words of the advocate or recommendor. It’s at the “influenced” end of the telescope and not the “influencer”.’
Read the full post on 1000heads ;-)
