4 ways to fail at Social Media
Calling marketers old-fashioned or calling them out for being foolish Luddites isn’t the same as making a convincing argument. Endless “top 10” lists of how to do social media are as useless as they are common. Holding up examples of competitors’ social successes — various permutations of the “everyone’s doing it, so buy these magic beans” advocacy that gets passed off for analysis — gets old after a while.
Original Article is here.
