social advertising and social media expert. over 7 years in advertising and media market. technical and marketing analysis.My facebook feed

 

Money on Social Media

There is money in social media because they are pretty good at captivating audiences, and there has always been money in attention. But nobody has found the perfect solution yet. Is there a new Google brewing somewhere, a new model that will storm the world of advertising?
I could read interesting post on the blog of my friend Laurent.

It’s true ! Event we are in 2009 and governments say we are in a world crisis, there is money on the web. The old trend of monetisation, between the CPM and CPC business model, will end to open a new door to CPA or merged model, between direct fees and margin fees. One thing is certain: Social sites need to streamline, to retain their audience, focus their strategy on the active members in increasing numbers. In this segmentation strategy and optimization services their future depends as much revenue in that market.

But do not forget the main change in years to come. The markets for mobile advertising and should be merged to make room for a market of the hypermonétisation or location, advertising, mobility and accessibility are the keys.

Gradually, without even realizing it, people will use internet on their mobile devices and will be permanently connected. This connectivity will allow unlimited mobile data access, friends, partners, and will support without limit for advertisers. Yesterday the Internet to discover the advertising, the advertising will go tomorrow to meet the user.

Post about subject on the web:
Google’s Toughest Search Is for a Business Model
Time to Hang Up the Pajamas