Social Advertising Expert

You can read on all swiss newspapers and (french-speaking)swiss website the two media groups : Edipresse and Tamedia meet. Tamedia buy Edipresse. This is strategic. The Zurich group will become national with a presence everywhere. Broadcast Tamedia and  Edipresse are complementary except for their free newspapers (20min vs Matin Bleu). I work at Edipresse (at Geneva) and I can live the reactions inside.

My personal opinion?
In a global market requires businesses to international dimensions and local presence. The strategic challenge is global, the economic is local.

The advertising market?
Advertising is a key means of monetization of media sites today. Increase the volume, while retaining the quality of broadcasting, will play on the effects of leverage to increase advertising revenues.