Social Advertising Expert

Step 1 : How to use ?
video is here and a post on Henri Kaufman blog.

what are the key points ?
be present, disseminate, share, expand networks.

Step 2 : Your customers are your media.
post is here and video here.

What are the key points ?
you can not rely solely on the influential players in the end chains are increasingly important

Step 3 : Social aspect of new applications.
post is here and video part one and two.

what are the key points ?
dare. innovate. start.

Indeed, the company operates. Before there were influential and major players. Now there are innovative and Longtail. For me the next step is

user generated media by social applications

(the Fred website is here)