Social Advertising Expert

I use here 10 trends read on  Social  Media blog,
I add personal comments :

1. The influence of social media will grow with the practice;
   obvious, 2009 will be social. finished the technological era, ended the era of blogs, social networks explode.
2. Influencers will gain visibility and influence;
   no so sure. long tail will increase. hypersocial and hypertargetting are the trend.
3. The brands that not on SM will lose control of their message;
   of course, to manage your brand reputation and your communities, you have to be where your users are.
4. Campaigns integrated with social media will become more important;
   bannering, c ontextual, all old  ads formats will decrease, the new trend is social.
5. Portability of social graphs will spark many opportunities;
   even if you are not social networks, inevitably, if everyone is, you will. For example, I have contacts without GSM, but as a society we used to be available everywhere, they have to adapt and also reached otherwise.
6. The concept of friendship in social networks will mature
   (small nodes will deliver their potential);
   Today the concept of virtual friendship is not fixed, each network is in its choice in the definition. tomorrow there will be a logic that goes with a new terminology.
7. The lessons associated with a presence in social media will be more important than the ROI;
   In the business, there will never be more important than the ROI.
8. The digital marketing business will re-organize around the SIM;
   Each change was a new marketing, new customs and new rules, these changes will not make exceptions.
9. Employees will be increasingly involved in campaigns;
   It is certainly the first step of the era of digital identity.
10. Your boss is on Facebook.
    on facebook not sure, on  linkedin sure !

Of course, the comments are my opinion, you can read interesting report here or here :-)