Social Advertising Expert

“The old difficulties and costs of printing forced everyone doing it into a similar set of organizational models (…) That the relationship between advertisers, publishers, and journalists has been ratified by a century of cultural practice doesn’t make it any less accidental” from Clair Shirky (found via Pascal).

I already explained that I live these steps from inside.

Cost repartition was different last century that next. Last one most important cost were delivery and production, next one will selection and dissemination.

The battle of dematerialization begins with the migration of the costs.