social advertising and social media expert. over 7 years in advertising and media market. technical and marketing analysis.My facebook feed
Catching Elephant is a theme by Andy Taylor
If I like I say
The like button is coming in our Ad Banners.
The interactive banner can be attractive, interactive and social ! Now it’s possible to say if you like or not a banner you see on a page. As an advertiser, imagine the ROI of a campaign you can manage weekly considering the feedback by the I_Like_Button stats.
People dont like? You change banner, you try new one.
People like ? You replace banner not liked by a good banner.
Your opinion ?
(Source: insidefacebook.com)
Dapper in Yahoo
Final agreement is signed, Drapper is now a part of Yahoo Group. A new step in the new way to social and optimisation of advertising for Yahoo.
The vision of Dapper has always been to change the way consumers experience the web, and transforming display advertising with relevant, personalized content has taken us toward fulfilling this vision.
You can read info here or browse drapper website.
The Rise of Social Network Ad Spending
Read Full Article here.
IKEA understood what can bring Facebook.
