Social Advertising

Social > Search

If I believe Infographic of FastCompany, Search websites are more popular than Social websites.

But If I read FT, Facebook is bigger that Google.

I believe the new way of internet will split use of web in 3 categories : search, social and stream. What do you think ?

14 hours ago 1 note view comments

Facebook CRM

Facebook Support is a CRM to Ask a question, share an idea, report a problem or give praise.

you can go on POMwonderful page to see this fonction.

1 day ago 1 note view comments

‘It’s not that what people say to each other isn’t important in shaping our behaviour. Nor, indeed that recommendation (or advocacy or whatever you call it) in particular, is completely irrelevant. It’s just that the really important mechanism lies in what other people see, hear and feel going on around them: it’s in the eyes and ears of the advocate’s peers and not in the words of the advocate or recommendor. It’s at the “influenced” end of the telescope and not the “influencer”.’

Read the full post on 1000heads ;-)

3 days ago view comments

Hyper Factory is a perfect illustration

In our century, with all platforms, all social solution, all traditional tools, we have to be innovative.

The HyperFactory is a perfect illustration of these famous needs: traditional, experimentation and R&D. I note 3 things :

the customers are not the “new startup or new companies” but they are old old firms adapted to the modern market

traditional marketing does not disappear, it still fits and is more than a supplement to the new tools

the mobile is even more now that the social

1 week ago view comments

Social Media, is there a gap between your brand and your customer ?

You can download a report to know “How well is your brand listening”. This pdf document is perfect to start. After reading you will know the first level of interogation you need to understand the brand listening in social media environment.

For Blast Radius, the options are :

Crowd Sourcing
Observation
Contextual Interviewing
Online Listening Platform.

He’s true. you need to make a choise to start and these option are the best way to start.

1 week ago 1 note view comments

Social Media KPI

You want use Social Media in business environment ? You need KPI to do it ?

Go read this great post about this subject : “35 social media KPIs to help measure engagement”

1 week ago view comments

Brand Advocacy and Social Media

Brand Advocacy and Social Media - 2009 GMA Conference View more presentations from Brandon Murphy.

1 week ago view comments

Fortune Global 100 companies are social

Burson-Marsteller published news about a study they did about the social and Fortune Global 100 companies.

More than three-quarters (79 percent) of the Fortune Global 100 companies are using at least one of the most popular social media platforms (Twitter, Facebook, YouTube and corporate blogs) to actively engage with stakeholders, according to a new study on the usage of social media published today by Burson-Marsteller, a leading global communications firm. This study is the first in Burson-Marsteller’s

News is here.

1 week ago view comments

So Google

Here you can read the stats an timeline about Google.

3 things I like :

97% of revenue from advertising
146 million monthly GMail users
20 hours of vidoes upload every minutes on Youtube

2 weeks ago view comments

Social Advertising

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