social advertising and social media expert. over 7 years in advertising and media market. technical and marketing analysis.My facebook feed
Catching Elephant is a theme by Andy Taylor
Youtube and TV are better together
You can access to the full pdf here.
“Pre-roll video ads are playing an increasingly important role in online media plans, and many advertisers wonder how these newer formats compare with traditional TV ads. YouTube partnered with Ipsos to examine what the relative and combined effects of YouTube In-Stream ads were compared to TV ads, and found that two screens are better than one.”
AdConion bought SmartClip
smartclip is Europe’s leading ad network and our global footprint continues to grow everyday. We are committed to offering a premium video network where brands and advertisers can maximize the return on their video advertising.
Original News (in german) is here.
