social advertising and social media expert. over 7 years in advertising and media market. technical and marketing analysis.My facebook feed
Catching Elephant is a theme by Andy Taylor
Personal Branding Presentation
Gerer sa reputation sur le web et les reseaux sociaux Sme
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P & G On Facebook
Procter & Gamble ‘Bullish’ on Facebook – Reporting on Procter & Gamble’s Innovation Outreach Venturing Day, David Hornik wrote Friday that the company owning 32 brands with more than half a billion in annual revenue, 135,000 full-time employees and $80 billion in revenue last year has a keen interest in Facebook. P&G is “bullish” on Facebook, currently has more than a dozen social media platforms in trial and wants to establish a “significant” presence on the social network. The company’s goal in 2010 is to ensure that each of their brands has a “meaningful” presence on Facebook, something they’re willing to “pay dearly” for, as the company sees Facebook as a “must-have” for brand building.
Source Article InsideFacebook. P&G fan page is here, more than 8500 fan …
My opinion ? If a big company is testing social network that means the network is used by everybody and they have to check if the fact is true :-)
Social Network Branding
Les études se multiplient, tous le monde s’accorde à dire que les entreprises doivent concentrer leurs efforts sur les réseaux sociaux, les communautés et l’interaction avec leurs clients , prospects, prescripteurs.
Au delà de simples promotions ou messages à caractères promotionnels les marques doivent créer une interaction avec leur cyber-public. Le terme de follower n’est alors plus approprié, il faudrait plutôt dire actor car l’internaute se doit de donner la réplique à la marque…
