Social Advertising Expert

According to Royal Pingdom, 107 trillion email messages were sent in total last year. That works out to 294bn per day. There were nearly 2bn email users and 3bn email accounts, and the ranks of the emailing grew by nearly 500m. In other words, last year, email grew a Facebook last year. Red full article : http://econsultancy.com/uk/blog/7042-2010-social-media-versus-email-by-the-numbers

Google is ready to create a social email tool.

With Google Buzz, let your contacts interact, comment and share with you anything using all your account (flickr, twitter, picasa …)

Maybe the best way between a google wave and a classical email.

© credit photo Flickr Esparta

The social networks that more and more people can not become overnight the main professional tools. Whatever one says or claims, professionally or even personally, the main tool “social” is still email. Various reasons keep the primary email tool. 

Years. 

For years the mail came into our lives. The main leaders are used to them. Our decision makers have adapted by learning the email. 

Pragmatism. 

Whatever one may say, there is now nothing more down-to-earth than an email. The difficulties have emerged which are not related to the tool itself but more to its environment:

• must succeed in finding the right recipient, or even the correct email address,
• must succeed to write her email that does not seem simple newsletter or emailing mass
• must be a trusted issuer to avoid being classified as a spammer.

The simplicity makes the email success in business. The director who has a minute and wishing to communicate can easily initiate an email to insert text, and attachments sent to one or more people his message. Its simplicity makes even his fault, he should be able to succeed at the game in certain situations. 

However I remain convinced that in a few years, the email will not be the only tool commnuication corporate, tools and social progress will become basic tools. Maybe not for us or for our leaders, but for our children! Our children are not born with AOL but with Facebook. Our children are not born with Outlook but with GMail, our children are not born with but a site with a blog … Upon arrival in the cyber community is all oriented in the social, participatory, the community.

The social movement is underway but it will not deter the email, it will rely on it to become one of the fundamental tools of corporate communication. Personal communication (within the meaning of a person to another person) will remain centered around email. And you think that you?