Hyper Factory is a perfect illustration
In our century, with all platforms, all social solution, all traditional tools, we have to be innovative.
The HyperFactory is a perfect illustration of these famous needs: traditional, experimentation and R&D. I note 3 things :
the customers are not the “new startup or new companies” but they are old old firms adapted to the modern market
traditional marketing does not disappear, it still fits and is more than a supplement to the new tools
the mobile is even more now that the social
