social advertising and social media expert. over 7 years in advertising and media market. technical and marketing analysis.My facebook feed

 



Social CRM over 1 billion in 2012

The worldwide social customer relationship management (CRM) market is forecast to reach over $1 billion in revenue by year-end 2012, up from approximately $625 million in 2010, according to Gartner, Inc. Worldwide social CRM is projected to total $820 million in 2011.

Full article to read here.





10 QR code use for marketing

  1. Till receipts
  2. Product labels
  3. Consumer mailing
  4. In shop windows  
  5. Public transport
  6. At conferences
  7. On business cards 
  8. Newspapers
  9. Prescriptions
  10. Swimwear

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Web et marketing ne feraient-ils plus qu’un ? Il faut le croire, à en juger au nombre impressionnant de campagnes qui utilisent aujourd’hui Internet plutôt que les classiques 4×3 ou encarts publicitaires dans la presse. Les supports traditionnels n’ont cependant certainement pas dit leur dernier mot grâce au web qui, contrairement aux apparences, pourrait bien devenir leur meilleur allié.