Social Advertising

22 Social Media Trends
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Find the complete post on SocialMediaExplorer.

The Conversationalist
users who clearly have a reason to use Twitter for their business

The Conversational Marketer
Perhaps they link to their own blog posts with more frequency. Maybe they regularly remind you about an e-newsletter or their book

The Salesman
Crossing the 50 percent threshold to being mostly promotional with less conversation is the salesman

The Broadcaster
they self-promote almost exclusively and do not appear to participate in conversations

And you, what is your opinion about Twitter marketing ?

eMarketer published new study. The social media budget increased.
A crisis effect or a social network effect ?

I read on TopRankBlog an interesting post.

What 3 digital marketing channels & tactics will you emphasize in 2009?

• Blogging (34%)
• Microblogging (Twitter) (29%)
• Search engine optimization (28%)
• Social network participation (Facebook, LinkedIn) (26%)
• Email marketing (17%)
• Social media monitoring & outreach (17%)
• Pay per click (14%)
• Blogger relations (12%)
• Video marketing (10%)
• Social media advertising (7%)

What are the main sources ?

• Direct 13,010
• Search 12,198
• Links 5,335
• Social Media 4,654
• RSS Reader 652
• Email 295
• Ads 3

No doubt, the social media marketing is the marketing.

I use here 10 trends read on  Social  Media blog,
I add personal comments :

1. The influence of social media will grow with the practice;
   obvious, 2009 will be social. finished the technological era, ended the era of blogs, social networks explode.
2. Influencers will gain visibility and influence;
   no so sure. long tail will increase. hypersocial and hypertargetting are the trend.
3. The brands that not on SM will lose control of their message;
   of course, to manage your brand reputation and your communities, you have to be where your users are.
4. Campaigns integrated with social media will become more important;
   bannering, c ontextual, all old  ads formats will decrease, the new trend is social.
5. Portability of social graphs will spark many opportunities;
   even if you are not social networks, inevitably, if everyone is, you will. For example, I have contacts without GSM, but as a society we used to be available everywhere, they have to adapt and also reached otherwise.
6. The concept of friendship in social networks will mature
   (small nodes will deliver their potential);
   Today the concept of virtual friendship is not fixed, each network is in its choice in the definition. tomorrow there will be a logic that goes with a new terminology.
7. The lessons associated with a presence in social media will be more important than the ROI;
   In the business, there will never be more important than the ROI.
8. The digital marketing business will re-organize around the SIM;
   Each change was a new marketing, new customs and new rules, these changes will not make exceptions.
9. Employees will be increasingly involved in campaigns;
   It is certainly the first step of the era of digital identity.
10. Your boss is on Facebook.
    on facebook not sure, on  linkedin sure !

Of course, the comments are my opinion, you can read interesting report here or here :-)