Social Advertising

You can go read this great post on Brian Solis Blog : In Social Media, Engagement Has Its Rewards. The most important rule to remember is the workflow: from visitor to VIP with steps by member, fan, customer.

Discover 200 moments that transforms journalism between 2000 and 2009.

Moment I note : 

• Online Becomes Major Source of Presidential News Coverage (November 07, 2000)
• Apple’s Steve Jobs Introduces iPod (October 23, 2001)
• Journalism Training Is Changing (October 2002)
• There Are Twice As Many U.S. Mobile Devices As Computers (May 2007)
• Apple Opens Its iTunes App Store (July 11, 2008)
• Journalism’s Ad Model Needs To Change (March 2009)
• 70% Of Journalists Use Social Networks For Reporting (September 2009)
• Sports Illustrated’s Tablet Demo Posted (December 2009)

And for you, what are the moments ?

Just read a great article by Kay about the end of news websites and need to add my point of view about it.

Kay made a list : 

Content:
agree with him, we need original content, not only agregator but we need text, photos and research made by author.

Multimedia:
text can be enought but sometimes, a video or a podcast can illustrate an article. what’s better than an interview of a founder or creator ? 

Subscription:
an alert system and push system can help you to keep in touch with interesting subjects.

Advertising:
of course in the perfect word we would like not display ads but a social ad, target and nice can be included in article.

Virality:
social century means sharing and tweeting.

I would like to add : 

open-mind journalist / early-adopter journalist:
bored to read or listen “the press is independent, social networks are not worth the paper journal”. Why would they turn to a statement of change of uses. internet people read less paper and more digital articles, start te dedicate a web-team with web-journalist and web-report, stop the transposition paper to web.

think customer and not support.
for example I like LeFigaro.fr or Lexpress.fr, if i take LeFigaro to illustrate, i dont want to be a 4-times-customer : me on iphone, me on ipad, me on web and me offline. you want to increase your subscribers, THINK GLOBAL, why do not propose an unique-id for a customer with a quota of news. Imagine if you can complete a form on a support of your choise, once a day, to receive news of the day and access news. Today I am off, I need have access on my iphone, so let’s go on iphone complete my form and receive news on iphone, tomorrow i will be at office, I can take access on web ….

THE PAGE_Adaptive Delivery Device from Scott Liao on Vimeo.