social advertising and social media expert. over 7 years in advertising and media market. technical and marketing analysis.My facebook feed
Catching Elephant is a theme by Andy Taylor
Social media around the world 2011
View more presentations from steven van belleghem
(Source: benoitraphael.com)

(Source: socialtimes.com)
Calling marketers old-fashioned or calling them out for being foolish Luddites isn’t the same as making a convincing argument. Endless “top 10” lists of how to do social media are as useless as they are common. Holding up examples of competitors’ social successes — various permutations of the “everyone’s doing it, so buy these magic beans” advocacy that gets passed off for analysis — gets old after a while.
Original Article is here.

(Source: cyroul.com)
I suggest you to read the article about Signs that social media is not working for Ad Agency New Business.
I like the point 10 :-)