social advertising and social media expert. over 7 years in advertising and media market. technical and marketing analysis.My facebook feed
Catching Elephant is a theme by Andy Taylor
Social Media Journalist
econsultancy explained how Journalist depend on Social Media
What do you think about the futur of journalist ?
Social Verification
With SpinSpotter by a system of social crowdsourcer you can edit what you read you don’t trust.
This social tool will help the press to increase the trust rate on internet…
Hyperlocalisation a new business model
Everybody know that the press/media market is in trouble with main problems to resolve :
- find a intelligent business model (v. simply sale news)
- sale information (v. find free information on free website)
A solution can be the hyperlocalisation, the Bay Area News Project with the NYTimes will be propose local news as reported on Techcrunch “The content will be used for The New York Times’ local San Francisco editions on Friday and Saturday”
Effectively, the first solution we can imagine to sale easier information to a target community is to sale a local information, crowsourced with social functions and sharing this new deal can bring a massive local traffic to the newspaper website if the local community is properly channeled. A new challenge for community manager and social manager :-)
Digital Newspaper
Newspaper will become digital, LG works on a e-newspaper really similar to a newspaper (via MacWorld)
The first advantage of a e-newspaper : have only one support and refresh it in a frequency, we can imaging a business model that a reader decide how many times he will receive update and what categories of news and pay in relation to his decision.
The second advantage is the social usability : all readers can interact : with author, with other readers, with friends using twitter, facebook or other networks.
e-newspaper will open discussion, conversation and animate communities :-)
Social Media in budget
Financial Times reported ” The Economist, is going to make a major social media push in the first part of 2010. This will include Facebook Connect integration on Economist.com, and trying to reach 500,000 Facebook fans along with 750,000 Twitter followers.”
Is a fact, in 2010 social media, social networks have to be in marketing and communication budget to increase visibility, interactivity and reader-addiction.
The economist explained they will be more active on twitter and open a full time job to manage trafic and fan communities.
The Economist Fan Page on Facebook is interesting with good content.
I am convinced that between two magazines, the most interesting it the most interactive
