social advertising and social media expert. over 7 years in advertising and media market. technical and marketing analysis.My facebook feed
Catching Elephant is a theme by Andy Taylor

A company must be online. A company has to publish content and news. And now a company has to be social. Here is a list of tools or functions you should use to increase your social activity.
Instant Message:
re-tweet it
tweet meme buttom
Social Network:
social media comments : disqus or intensedebate
share on facebook
pull into Linkedin
add to delicious
Video and Slide:
comment by video (for example : seesmic integration)
Connexion:
Facebook Connect
OpenID
Google Friend Connect.
This is an example list. But if you use all these functions, your company should be ready for the social web.