social advertising and social media expert. over 7 years in advertising and media market. technical and marketing analysis.My facebook feed
Catching Elephant is a theme by Andy Taylor
Social Transparency
Credit Photo: spettacolopuro, Flickr.
The barometer, OTO Research (FullSIX) identifies key issues for brands on the networks:
- Internet media consulting priority in times of crisis : more consultations, lots of new trends.
- French consumers in times of recession, demand more transparency to brands: specifically about speeches, programs, payment.
That says: “ Consumers are looking for transparency and clarity in brand messages, and may abandon them if they continue to revel in the opacity. They exchange them extensively about their experiences towards marks. “
Much more than a presence or an artificial diversion of networks, brands must respect the rules of communication and move towards a participatory and intelligent presence. Your company does it?
